VACE 2024 Hotel & Area Information

The historic hotel, an enduring American icon, has been hosting guests in The Roanoke Valley for over a century, since 1882. It's stylish guest rooms and state-of-the-art conference center seamlessly blend the charm of the past with modern-day essentials, such as complimentary Wi-Fi, providing a perfect stay and experience just a few steps away from Downtown Roanoke.

Hotel Reservations

Check out the hotel and nearby attractions.

Use the hotel link to book your room. This is the only way to get our discount!

  • 2 Double Beds – $203 / night + tax
  • 1 King Bed - $183 / night + tax

 If you are employed through a state school, we do have a block of 10 government rate rooms available first come first serve:

  • 2 Double Beds - $142 / night + tax
  • 1 King Bed - $122 / night + tax

Parking & Directions

The Hotel Roanoke & Conference Center's address is 110 Shenandoah Ave, NW, Roanoke, VA  24016.  Parking is available at the hotel, cost is $15 a night for self-parking or $21 a night for valet. The single day rate is $10 a day.

Local Area Attractions

Local Restaurants:  

Billys -
Alexanders -
Frankie Rowland’s Steakhouse:

Fortunato -
Green Goat:
Fork in the Road:

Jack Brown’s Beer and Burger Joint -
Benny Marconi’s:

Blue Cow Ice Cream:
Hang 10 Hawaiian ice & Cream:

 Hike/Mountain Overlooks
Roanoke STAR/Mill Mountain Park:

 Run/Walk Trails
Roanoke River Greenway/River’s Edge Trailhead:
Lick Run Greenway:

 Downtown Attractions:
Center in the Square:
Virginia Museum of Transportation:
Taubman Museum :

 Downtown Roanoke Breweries
Big Lick Brewing Company 
Golden Cactus Brewing 
Olde Salem Brewing Company
Starr Hill Roanoke Pilot Brewery & Side Stage
Three Notch’d Brewing Co.